I believe in:
- Holistic and cross-discipline: approach problems by analysing end-to-end, moving as a mob with creativity and craftsmanship.
- Team, team, team: all value is created in the team by the team, so we have to make sure they can do their work.
- Build–measure–learn: change the world one story at a time and then iterate.
- Avoid the comfort zone: improving constantly, taking risks, reviewing assumptions and being open for the undiscovered.
This is how we work: grass-roots, self-organised, lean. It started in software development but is now taking over whole organisations as a cultural shift. Mr Know-it-all has been replaced by cross-functional, self-organised teams who are constantly delivering in small iterations. In many companies and teams we have educated and promoted agile work styles, bringing ideas like Scrum and Kanban to development teams or iterative project planning to management.
The biggest leverage in building digital products is clear focus and short feedback cycles.
Photo credit: NESA by Makers on Unsplash.